What is an NFT drop?

An NFT drop is the release of a non-fungible token project. The term “drop” sheds light on the actual release, which looks like an instant distribution of tokens to participating users who meet certain conditions. An NFT drop refers to the exact date, time, and generally the minting price of digital tokens.

Why are NFTS so valuable?

Just as your favorite artist drops a new album or Marvel Studios drops an Avengers movie in the theaters, NFT artists drop new collections for investors to buy. As it is with the nature of NFTs, these collections are usually one of a kind. This uniqueness makes them valuable, as NFTs cannot be replicated, copied, or modified in any way.

Is Adidas launching a NFT drop?

The launch comes after a couple weeks of crypto and metaverse hype from Adidas. The company launched digital tokens last month, which will offer holders early access to the NFT drop, and a couple weeks ago, it began tweeting vaguely about the metaverse.

Will NFT members be able to buy special Merch drops?

NFT holders will be able to purchase special merch drops, and Adidas says members will help to shape what kinds of products and experiences the company puts together for its NFT-owning community. “Adidas is in the metaverse,” Tareq Nazlawy, Adidas’ senior director of digital growth, tells The Verge.